WestfalenLand combines the strengths of Gustoland, IceHouse, WestFood & Global Food – for the foodservice sector. Culinary expertise. Technological leadership.
At WestfalenLand, we combine high-performance production with a keen sense of market trends. As part of the Westfleisch Group, we offer you more than products: we deliver solutions – precise, scalable, and reliable.
Fresh. Efficient.
Scalable.
The WestfalenLand principle
Responsibility. Trust. Quality. From the very beginning. At WestfalenLand, we believe that quality starts long before production – and does not end at the shelf. With the WestfalenLand principle, we make responsibility visible along the entire value chain – from farmer to consumer. Transparent, reliable, and sustainable.
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Farmer – Responsibility begins with the animal.
Together with over 5,200 partner farms, we focus on animal welfare, clear origin, and true partnership. As part of the cooperative Westfleisch Group, we support farmers with consulting, programs, and fair conditions.
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Breeding – Best conditions for top quality.
We promote an optimal environment for breeding – with regular quality audits, organic certifications, and documented animal welfare programs. This creates the foundation for high-quality raw materials and responsible enjoyment.
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Contracts – Transparency through clear agreements.
All our partner farms work on a contractual basis – ensuring clear standards and full traceability. Whether pork, veal, or beef: every step is documented, every origin traceable.
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Production – Refinement with responsibility.
Our modern facilities stand for safe processing, hygienic packaging, and well-designed logistics. We have direct influence on raw materials and guarantee freshness, safety, and taste.
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Creation – Product ideas with market sense.
Together with our customers, we develop market-oriented products – flexible, versatile, and close to consumer trends.
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Processing – Valuable raw materials for the best taste.
High-quality ingredients from trusted sources are processed into foods that make quality and origin tangible.
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Packaging – Freshness that arrives.
Our packaging solutions combine product protection, efficient logistics, and sustainability for attractive product presentation at retail.
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Logistics – Fresh. On time. Reliable.
We deliver on schedule and with quality awareness – using smart logistics systems that ensure your supply reliably.
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Consumer – For a good feeling in enjoyment.
At WestfalenLand, the moment counts: taste that delights – and gives consumers a good feeling thanks to responsible production.
At WestfalenLand, assortment expertise meets quality responsibility. Together with our customers, we develop market-oriented products. Flexible, versatile, and reliable.
At the same time, we stand for certified safety, animal welfare, and sustainable processes. For solutions that convince. Today and tomorrow.
What will be in demand tomorrow, we produce today.
- Broad assortment, growing with market trends
- Convenience, self-service products, ready-to-eat
- Assortment development together with customers
We think in terms of responsibility, every day.
- Food safety, hygiene, animal welfare
- Certified processes through Westfleisch
- Sustainability & responsibility

We guide you through a clearly structured process. Every step is designed to optimally position your brand and establish it successfully in the market.



PURE Masterclass This is how artisanal Private Label excellence is created
WestfalenLand regularly develops customized Private Label solutions for retail partners – each project with its own requirements and challenges. PURE Masterclass is one such example: from the idea to the finished premium product, we had to combine the highest quality standards, artisanal precision, and sustainable solutions. The 360-hour maturation, careful processing, and eco-friendly packaging demonstrate how we transform creative concepts into excellent Private Label brands. The result is a brand that perfectly combines quality, innovation, and taste – a showcase of our expertise in the Private Label sector.
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Pureaging® & craftsmanship
360 hours of maturation for an incomparable taste experience. -
Sustainable packaging
Flatboard with 60% less plastic, eco-friendly and attention-grabbing. -
Brand world & added value
QR codes, expert videos, and recipe ideas create real customer experiences.

WestFood & Global Food Combined expertise for foodservice
We bring together the specialties of WestfalenLand, Gustoland, and IceHouse. Three strong brands of the Westfleisch Group in cooperation with our partner Global Food. Whether frozen products, convenience, or sausage specialties: we deliver reliable quality for professional kitchens of any size.

Sustainable and fresh Foodservice meat products
Delicious meat dishes are among the absolute bestsellers in gastronomy. With our assortment, we demonstrate true meat expertise – both in popular classics such as goulash and in the growing sales segment of premium steaks.
Roast beef steak

The steak classic. Lean beef steak with a light fat edge and an intense natural flavor.
Rib-eye steak

The new favorite. A very flavorful and juicy steak with the characteristic marbling.
Frozen minced beef, IQF

Full beef flavor – ideal for quick, creative cooking. Especially easy to portion in the desired quantity.
Beef burger patty

Perfectly seasoned beef patties with an intense meat flavor. Pure burger enjoyment – just like homemade.
Beef goulash

Lean beef from the round – evenly diced and kitchen-ready. The ideal base for many hearty goulash dishes.
Beef strips

Lean beef from the round, prepared in even strips and kitchen-ready. Ideal for classic cuisine or, for example, wok dishes.
Pork goulash

Lean pork from the leg, diced into bite-sized pieces – ideal for many hearty goulash dishes.
Pork strips

Lean pork from the leg, prepared in even strips and kitchen-ready. Ideal for classic cuisine or, for example, wok dishes.
Bacon

Mildly smoked pork belly with delicate smoky notes. Crispy fried, it is the perfect companion for many delicious dishes.

Quality and taste
Foodservice
cold cut products
Whether for cold buffets, breakfast platters, or traditional snack plates: classic cold cuts and ham are popular and widely used in gastronomy. In all our deli meat and ham varieties, craftsmanship combines with traditional recipes to deliver top quality at a convincing price. Appearance, taste, and freshness will also win over your guests.
Cervelat (cold cut)

Top quality, mildly seasoned, smoked over beechwood
Country-style salami (cold cut)

Top quality, mildly seasoned, smoked over beechwood
Cottage-smoked cold cut (Katenrauchwurst)

Top quality, mildly seasoned, smoked over beechwood
Lyoner (cold cut)

Top quality, savoury, fresh
Jagdwurst (cold cut)

Top quality, savoury, fresh
Cooked hind ham (cold cut)

Top quality, savoury, fresh, very lean

Reliable and convenient Foodservice convenience products
Quick preparation, long shelf life, streamlined processes, consistent quality, and reliable results – these are the requirements placed on products in almost all areas of gastronomy. Whether burger patties, portionable frozen minced meat, or our tasty spare ribs: all products meet these high standards in taste, appearance, and quality.
Spare ribs, cooked

Delicious, meaty spare ribs, pre-cooked sous-vide and exceptionally tender. Perfect for quick and easy preparation with your own marinades.
Pulled beef

Tender, lean beef, gently cooked sous-vide in its own juices – for an especially rich, meaty flavour.
Pulled chicken

Tender, lean chicken, gently cooked sous-vide in its own juices – for an especially rich and flavourful taste.
Pulled pork

Tender, lean pork, gently cooked sous-vide in its own juices – for an especially rich, meaty flavour.
Expertise that delivers for retail and foodservice.
Whether private label in food retail or a tailored solution for professional kitchens – at WestfalenLand you benefit from a strong partner across the entire value chain. With production strength, market insight, and the highest quality standards, we deliver food concepts that convince – today and tomorrow. Get in touch now and start your project.